Proven strategies to grow your dealership
We are pleased to introduce four incredibly talented Strategic Partners with whom we have collaborated many
times in our global Dealer Development work in the construction equipment, agricultural equipment, material
handling, and heavy-duty truck industries.
Here at The McDonald Group, Inc. our Master’s Program in Dealer Management Seminar is having great
success in assisting Dealer Management teams to move their entire company up to the next performance level.
Our dealer training effort focuses on working with the dealership’s Owner(s)/General Manager, Service
Manager, Parts Manager, Rental Manager, and Machinery Sales Manager to assess their operations. These
dealer managers work as a team to examine and compare their operations to best industry practices and
world-class dealer performance metrics. We then identify significant opportunities for improvement in
profitability, market share, cash flow, and customer service. We employ useful “how to” management tools for
impacting positive change. And, we structure practical Action Plans with measurable progress milestones.
As part of this dealer self-assessment process, we frequently identify requirements for employee and Revenue
Center operations improvement. And, each of our Strategic Partners provides unique and highly effective
resources for machinery and equipment dealers to assist dealers to achieve specific performance
improvement objectives.
HIVE Quick Response
A mobile app that simplifies the service request process
Steve Ross (steve.ross@hiveqr.com), President of HIVE Quick Response is an expert in making field service calls more accurate, easier, and faster. Improving technician efficiency is a significant challenge in most dealerships. HIVE Quick Response technology simplifies the service request process and improves the first-time job completion rate by up to 60%. Anyone on the dealer team will be able to quickly, and easily, gives technicians all the details they need before showing up so they can complete the repair on the first call.
HIVE Quick Response is a game-changing cloud-based technology that simplifies the service call process by streamlining the partnership between the dealer and the customer. Not only can customers place a service call with a few clicks within a mobile app, but your dispatch and technician will gain access to all the vital unit data they need to get the unit back up and productive on the first visit.
Winsby Inc.
Marketing services that drive growth
Winsby, Inc. provides a comprehensive variety of dealer marketing services that have been proven to bring in new customers, increase how often your customers buy, and keep these customers purchasing from you for a much longer term. Monthly emails, calling customers and prospects, customer satisfaction surveys, websites, social media posts, website development, real-time performance dashboards, and dealer customer transaction tracking are just some of their highly effective and affordable marketing services.
Winsby has been working with manufacturers, distributors, and service providers to help them grow their businesses for over 15 years. They drive growth by identifying prospects that look like your customers and contacting them to find out who the decision makers are, then sending emails to prospects and to customers to remind them to purchase, so they increase their purchase frequency. They conduct customer satisfaction surveys by phone to identify issues quickly, so your customer retention increases. They also provide a complete range of marketing services, including everything from building websites and placing Google ads to developing booths and materials for tradeshows. Winsby often functions as the marketing department for their clients, with every need handled by their staff of writers, designers, callers, list experts, and programmers.
Contact Debbie Frakes (dfrakes@winsbyinc.com), Managing Director, to start growing quickly.
